Sheffield’s very own boxing legend, Johnny Nelson, is throwing his weight behind Sheffield Hospitals Charity and our New Year challenge, 'Bring it on 2021’

Nelson, 53, is the longest reigning world cruiserweight champion of all time and is well regarded as a legend of the sport. He successfully defended his title against an incredible and record breaking 13 different opponents.

Nelson, who now works for Sky Sports as a boxing pundit, is a local lad who has never forgotten his roots. And now he is giving something back to his local community by becoming an ambassador for Sheffield Hospitals Charity.

Speaking after announcing his new role, Johnny Nelson said: "I am over the moon to be asked to be an ambassador for Sheffield Hospitals Charity.

"I’ve seen first-hand some of the amazing work that they’ve done over the years to support our community, none more so than throughout the pandemic. Our hospitals in Sheffield deserve all the appreciation in the world, and what the charity does to support them is amazing.

"I’m really proud to have been asked, and hope to help drive awareness and fundraising in the coming months."

The first campaign that Johnny is getting involved with is the charity’s ‘Bring it on 2021’ challenge, where supporters are being asked to kickstart the New Year with a 21 themed challenge to raise vital funds for our hospitals, their staff and patients.

Local people can take on a challenge of their choice between January and February. This could be walking, running or cycling 21 miles; doing 21 days of exercise; or even making and selling 21 cakes!

Speaking at the launch of the event, Johnny Nelson said: "What better way to start the new year by taking on a challenge like this – it will be great for you, and great for our hospitals as you raise money! I would love it if as many people as possible get involved."

Gareth Aston, Chief Executive Officer for Sheffield Hospitals Charity, is delighted to be welcoming Johnny on board:

"Having Johnny Nelson as part of our team is a massive New Year’s boost for all of us. He is a true boxing legend and a true local legend and he will help us drive forward our message and do as much as we can to support our hospitals.

"We are thrilled that Johnny is off to a flying start and involved with ‘Bring it on 2021’. We want to get this year going in the best possible way – especially after the past 12 months. And you can play your part by signing up."

Sign up to Bring It On 2021 here